Every victim counts: challenging media portrayals
Welcome to Every Victim Counts. This campaign is dedicated to raising public awareness of how media portrayals influence perceptions of victims of crime. We aim to educate visitors about the concept of the “ideal victim” and demonstrate how stereotypes, victim blaming, and selective media coverage can affect the support and sympathy victims receive.
Understanding the impact of media on victims
Media plays a significant role in shaping public opinion. Unfortunately, it often perpetuates harmful stereotypes and contributes to victim blaming, creating a distorted view of who deserves sympathy and support. This can have devastating consequences for individuals who have experienced crime.
Explore our key areas
Every Victim Counts provides comprehensive resources and insights into critical aspects of victim perception and support. Discover how you can learn more and contribute to a fairer society.
The ideal victim explained
Delve into the sociological concept of the “ideal victim” and understand how this framework influences public and media responses to crime victims.
Statistics & research
Access reliable information, current statistics, and academic research that highlight the disparities in victim perception and media representation.
Legislation & support
Learn about relevant laws, victim support organisations, and the existing frameworks designed to protect and assist victims of crime in the UK.
Media representation blog
Stay informed with our latest articles, analyses, and discussions on how the media portrays victims and what needs to change.
Join the movement for change
Every victim deserves equal recognition, respect, and support, regardless of their background or circumstances. Our campaign seeks to encourage more informed public attitudes and contribute to fairer media representation of victims. Join us in making a difference.
Our commitment: promoting fairness and empathy
Through education and advocacy, we strive to create a society where all victims are treated with dignity and understanding. Our work aims to dismantle stereotypes and highlight the human cost of biased media coverage.
“This campaign is vital in challenging victim blaming and promoting a more compassionate view of crime victims.”
“This campaign is vital in challenging victim blaming and promoting a more compassionate view of crime victims.”
— Community Activist, Lewisham
“This campaign is vital in challenging victim blaming and promoting a more compassionate view of crime victims.”
— University Researcher
Get in touch with Every Victim Counts
Our base in Roehampton
Every Victim Counts
Roehampton
United Kingdom